Burton Malone: A Journey

Burton Malone as we know it is a business concentrated around a rather delicate business area, incentive management. However, Burton Malone is so much more than a business name. The business was conceptualized and is lead till date by Burton Malone who has spent 20 years in the risk and incentive management industry. Through his extensive work in industry associations and as a popular writer and presenter throughout North America on incentive management, Burton Malone developed an aptitude for talking about incentives that business people relate to. "There’s nothing mystical about incentive management. It simply involves formalizing best business practices".

Frustrated that businesses just don't seem to realise that there were very basic things which they could do to better manage incentives and save money, Burton Malone set up an online business entitled Burton Malone assisting companies of all genres with marketing and activities utilizing promotional gifts and sales incentives. This website was later adapted to suit online visibility through regular blog posts. On a separate note, Burton Malone also presents, throughout the USA and Canada, workshops to help real people in business crises. These initiatives made Malone towards simplified incentive management for businesses resulted in Burton Malone being asked by several industry associations to speak to their members and develop materials to help them grow efficient. Burton Malone is an emerging leader in incentive management and he is committed to sharing his knowledge.

Malone is also a lifelong volunteer who is known to have helped many not for profit organizations manage their incentive department. Burton Malone as a business is committed to integrity and we work towards making the business world a sounder place, not for money but for the sake of helping people achieve business continuity and success. In recent years, Malone also founded yet another online business again entitled Burton Malone which specialises in internet marketing strategies. As we all know, alongside traditional businesses, online businesses are on the rise. Perhaps online businesses are more in need of reliable Burton Malone services with the fierce competition out there. These days everyone wants to have a go at Internet marketing. It sounds so easy and simply. Sit back and make money, it does not really work like that. You need effective incentive management.

Malone brought to his business his experiences and knowledge and coupled these with technology. Burton Malone is the result of the mix, the country's leader in incentive management. Burton Malone is basically built upon the user friendly approach of Malone to incentive management and creates web-based solutions that anyone can use to save their organization significant time and money. "I conceptualised Burton Malone because when I was a full time finance manager, and yes sadly my boss was one of those people who tend to think incentive management is finance, I looked for tools and resources to help me and I couldn’t find them. From my professional and volunteer work in incentive management throughout North America I realized I wasn’t the only one with that problem. I want Burton Malone to be the last place companies, not for profits and public sector organizations need to look for help.

Burton Malone is in the true sense of the word a remarkable person. His string of online and offline Burton Malone businesses basically handle every aspect of incentive management from gift acquisition, mailing, telephone marketing, data management among others, all of which are absolutely essential for the success of any business.